Autotrader Bets on Indie Band Sjowgren in Its Latest Hook for Millennial Car Buyers

A bohemian love story for the 'Tinder' of cars

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In its latest effort to pitch Autotrader to the 18- to 35-year-old crowd, Zambezi casts the online service as a kind of Tinder for millennials looking to hook up with new cars.

Our story takes place in and around a music festival, where a millennial guy and gal, dissatisfied with their respective means of transportation—and in the girl's case, her current boyfriend—form an instant attraction. 

"We wanted to create a story with a strong music track at its core," Zambezi executive creative director Josh DiMarcantonio tells AdFreak.

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