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Online car marketplace Autotrader is banking on humor to spruce up its messaging in a campaign out of 72andSunny New York, which took the reins of the account earlier this year.
The campaign was directed by Derek Waters, the creator of Comedy Central’s Drunk History. In the 30-second spot, viewers are taken back to 750 BC where a Viking admits to his friend that he had no idea what he was doing when he made a recent sled purchase.
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