Auto Brands' Super Bowl Spots Dominated by Drive-By Celebs

Industry has gotten notably more creative in the past decade

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A sedan whipping through city blocks, pavement glistening in the rain. A row of trucks driving in V-formation across the copper earth of the American southwest. An SUV, adorned with a bright red bow, dusted lightly with snow.

We’ve all seen these commercials.

“Almost every single car commercial looks like every other car commercial,” said Christie Nordhielm, a marketing professor at Georgetown University. “You could literally take the brand name out of one and put it on another.

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