Author Neil Gaiman gives it up for free

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Back in February, Neil Gaiman convinced his publisher to give away a full online text version of his book American Gods as a promotion for his latest work, The Graveyard Book. The results are in, and according to Gaiman, sales have since risen for all of his books, including American Gods. So, contrary to popular crotchety-old-people wisdom, even though the book was available free online, people still went out and bought it—and then kept buying.

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