Australia is looking out for your little fella

If you take care of your little fella, your little fella will take care of you. That’s the message of this commercial for Impotence Australia, in which the little fella gets neglected in all sorts of ways—he’s not allowed to wash his owner’s back in the bath, he gets overworked at the office, he gets hot coffee spilled all over him (ouch), and he’s denied a nice cold beer in the evening while watching TV. No wonder he just wants to sleep at night. By DDB Sydney. Via Ads of the World.

—Posted by Tim Nudd