Australia Gets Up for Touching Marriage Equality Spot

First-person narrative has slow reveal

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Get Up!, an advocacy group in Australia, has just released this touching commercial by the Motion Picture Company lobbying for marriage equality. Research by The Third Way, a think tank in Washington D.C., suggested that a message of equality isn't as effective for those opposed to gay marriage as a message of commitment. If so, then this ad—called "It's Time"—should work well in convincing Aussies that commitment is the point of it all. It's been viewed more than 1.6

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