Audio Do’s and Don’ts Learned From This Year’s Cannes Lions

Opinion: Sound can connect us emotionally to a campaign

A blue cassette tape on an orange background; Top left corner says"Dos" and the bottom right corner says "Don
More informed decisions on sound can help win Cannes Lions. Animation: Trent Joaquin; Sources: Pixabay

As media all over the world breaks down the aftermath of Cannes, conversations seem to revolve around one word specifically: purpose. From the audio branding industry perspective, it’s hard not to feel like Mr. Burns about it: Excellent.

@Audiodraft Mikko Matikka is a marketing and content manager at Audiodraft.