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After cracking the codes on text messages, emojis, GIFs, and video, a new—but actually old—player is emerging as a marketing must: audio.
From Clubhouse, with more than 8 million downloads, to Twitter’s recent experimentation with Spaces and Facebook’s tests of its own Rooms, the opportunities for leveraging audio marketing are going to keep getting more abundant and more complex.
One person who fully understands the importance of harnessing the power of audio is Bimma Williams, who, after working for Nike,
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