Audi Set Up Free Wi-Fi at the New York Auto Show, and Look What the Networks Are Called

A4 takes shots at the BMW 328i

Audi hits the New York Auto Show this week with the message that its A4 has surpassed the BMW 328i in many areas, like horsepower, acceleration and technologies including lane assist and CarPlay. And it's taking some shots at BMW with a sly technology hack as well.

@nudd Tim Nudd is a former creative editor of Adweek.