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This Audi spot from Venables Bell & Partners presents a pint-size rebel with a full tummy who's eager to cannonball into a pool even though a sign clearly says, "Wait one hour to swim after eating."
Will he or won't he? What's your guess, people?
The spot morphs into an engaging slice of excess that delivers on its premise with good-natured absurdity and considerable charm. (Audi is sitting out the Super Bowl this year, for the first time in seven years, but it's not inconceivable that this ad might have been under consideration for Big Game play at some point.)
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