Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Last week, we looked at an iPhone ad from Amnesty International that turned the device's "Slide to Unlock" feature into a symbolic act of political protest. Here's another ad that toys around with that feature—this one a bit more playful. It's from Audi and AlmapBBDO in Brazil, and it reimagines "Click to Unlock" as a winding racetrack. For users who play along and circle the track, the ad opens an app for Audi's iPad magazine.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in