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Audi is out with a new car that’s so exciting, it’ll give you a reason to live, says a new ad from Venables Bell & Partners.
In the spot, a family gathers around an old man’s death bed. Somber violin music plays as three generations watch him inhale raggedly, his eyes closed. “I’ve spent my life in motion,” begins the voiceover. A Most Interesting Man-like flashback montage reveals decades of adventure as a filmmaker around the world—tearing across the desert on a motorcycle, canoeing through a jungle, standing with a king, rolling up to a red carpet in a limousine, dancing in a meadow, and mingling with street protests.
“I’ve
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