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So, this is why Newcastle Brown Ale hired Aubrey Plaza as its 2015 Super Bowl endorser: Her perma-sarcasm and lack of energy make her the world's worst spokeswoman—or if you like, the world's best anti-spokeswoman.
The brewer and ad agency Droga5—who specialize in deflating marketing's overblown self-importance—continue their march toward the industy's most overblown, self-important night by having the Parks and Recreation actress sullenly and amusingly milk a cow. This part of the brand's email to us sums up the approach pretty well:
You can't make an overblown Big Game ad campaign without releasing a semi-controversial clickbait video ahead of time to prime the pump and get people "excited" about the coming advertisement.
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