Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here’s one for the Ryans out there. An LG campaign targets the half-million-plus people named Ryan in the U.S. with some wiggle room for the rest of us to score a sleek new phone.
The Ryan Sweepstakes began with a TV ad created by 72andSunny New York starring Aubrey Plaza and Queer Eye’s Jonathan Van Ness trying to convince a regular Ryan to upgrade his phone to the LG G7 ThinQ.
Everyone in Ryan’s life—his friends, grandma, complete strangers—criticizes him for not upgrading his phone, even saddling him with the not-too-flattering nickname of “Dongle Boy.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in