AT&T's service covers 97% of paper people

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BBDO was clearly going for cute and whimsical in this spot touting AT&T's mobile coverage, but there's something a bit creepy about those countless paper dolls multiplying in our midst. Will they kill us all? Perhaps not, but we'll suffer a thousand paper cuts! Actually, the figures resemble AOL's Running Man, and that's the kind of comparison AT&T should avoid dialing up.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in