Sports Marketing

AT&T's Lily Shoots for a Temporary Celebrity Replacement in March Madness Campaign

Zooey Deschanel, Kumail Nanjiani and others are hilarious as they look for work

AT&T March Madness — In one ad, the brand plays up the physical similarities between Lily and Zooey Deschanel.BBDO LA, AT&T

By Sara Century

March 11, 2022

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March Madness is in the air, and with the NCAA‘s annual tournament kicking off March 13, many fans are planning to be among those cheering in the crowd. However, those hoping to attend the games will have to accomplish one final task beforehand: they’ll need to get their work shifts covered.

Sara Century

Sara Century is a freelance writer for Adweek.

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