AT&T's Lily Shoots for a Temporary Celebrity Replacement in March Madness Campaign

Zooey Deschanel, Kumail Nanjiani and others are hilarious as they look for work

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March Madness is in the air, and with the NCAA‘s annual tournament kicking off March 13, many fans are planning to be among those cheering in the crowd. However, those hoping to attend the games will have to accomplish one final task beforehand: they’ll need to get their work shifts covered.

As part of AT&T‘s partnership with March Madness 2022, the brand is launching its “Even in the Madness of March” campaign. Emphasizing the unpredictability of the games, AT&T is establishing that it offers reliable 5G coverage for consumers.

The

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