AT&T’s Kids Do Their Own Halloween Ad, and No One Throws Up

Candy's milder effects

So far, the Halloween ad of the year has to be Publicis Kaplan Thaler's puke-fest for Crest and Oral-B, with the kids who get hilariously punked by healthy candy. But advertising's reigning child kings—AT&T's "It's not complicated" kids—aren't going to take that lying down. Below is their Halloween effort from BBDO. Again, candy is a focus—though here, for better or worse, there's no upchucking to witness. For a refresher on the "It's not complicated" campaign, check out our story from April, in which BBDO explained the whole process of working with the children.