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Suddenly, ads for The 40 Year-Old Virgin are everywhere, at least in New York—they’re on every other bus stop and phone kiosk, even plastered across a billboard on the West Side Highway. To convey the title character’s geekiness, they use the same yearbook-photo method that Altoids employed a few years ago for Altoids Sours. The plot of the movie, which comes out Aug. 19, couldn’t be more obvious: 40-year-old guy has never had sex; guy’s friends find out about this; wacky hijinks ensue.
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