AT&T Serenades Hundreds of Fans in Real Time on Facebook

Brand reaches 2 million mark and feels like singing

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The new thing on Facebook is brands singing to their Facebook fans. Last month, Kraft Macaroni & Cheese personally thanked 4,632 fans who had "liked" a status update with a six-minute-plus a cappella song. Now, A&T and BBDO New York (with director Joe Sabia) have upped the ante with a real-time series of personalized songs that the AT&T House Band is making up and singing on the spot and posting to Facebook and YouTube.

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