AT&T Releases New Crop of ‘Just OK Is not OK’ Ads to Highlight Speed of 5G

Lena Waithe voices the spot's tagline

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

By now, you’ve likely seen at least one of the spots from AT&T’s “Just OK Is not OK” campaign, where the likes of mechanics, babysitters and everything in between are perfectly content with providing just OK service—much to the consternation of their customers.

The campaign, which AT&T unveiled right around the holidays last year, is back again with another round of humorous ads that hammer home the tagline’s point. While last year’s effort focused on AT&T’s status as the “best network” (deemed by benchmarking firm Global Wireless Solutions), this year’s plugs the company unlimited plans and 5G

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in