AT&T Releases New Crop of ‘Just OK Is not OK’ Ads to Highlight Speed of 5G

Lena Waithe voices the spot's tagline

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

By now, you’ve likely seen at least one of the spots from AT&T’s “Just OK Is not OK” campaign, where the likes of mechanics, babysitters and everything in between are perfectly content with providing just OK service—much to the consternation of their customers.

The campaign, which AT&T unveiled right around the holidays last year, is back again with another round of humorous ads that hammer home the tagline’s point. While last year’s effort focused on AT&T’s status as the “best network” (deemed by benchmarking firm Global Wireless Solutions), this year’s plugs the company unlimited plans and 5G



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in