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"Don't let the weather get you." That's Mullen's positioning line for the relaunch of Atlantis Weathergear, depicted with considerable raging-ocean fury in this print ad, which mostly makes me glad I can't afford to buy a sailboat right now. I don't think a jacket's going to help when that wave breaks. Toothy aquatic terrors are becoming Mullen's stock in trade. Note this somewhat Freudian effort from last year's New England Aquarium campaign. I guess it's not safe to go back in the water anytime soon.
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