Ask AdFreak: Why a second Hulk movie?


As a nation of disillusioned moviegoers, we’ve come to expect duplication from Hollywood. (Think A Bug’s Life and Antz, both released in 1998.) But the new Incredible Hulk movie is a real head-scratcher. Every time it comes up in conversation, someone inevitably asks: “What’s up with that? Didn’t they just make that movie?” As a public service, we at AdFreak have decided to get to the bottom of this strange bit of pop-culture déjà vu.

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