As the Advertising Industry Changes, Cannes Tries to Keep Pace

Particularly around inclusivity and allowing consultancies to attend the event

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Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and trends.

I spoke with Florian Adamski this month about his thoughts on creativity and everyone’s favorite industry event at the Palais: Cannes Lions.

Florian, who is the CEO of OMD Worldwide, is certainly well-versed in the world of marketing and agencies. He’s spent the 2000s bouncing from agency holding companies to startups to a few companies he himself founded in media, ecommerce and more.

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