As Students Pose for Yearbook Photos, This Anti-Bullying PSA Has a Surprise in Store

Flipping the script to show how kind words matter

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In most bullying PSAs, the negative cause and effect is usually the focus. While these critical messages are educational and important, it isn’t often that the public sees advertising that illustrates the opposite of the shock of bullying—the stories of kindness—both online and in real life.

Today, the Ad Council has launched a different approach, highlighting the difference that teens can make when they exhibit care and compassion. The result is the “Because of You” campaign, a powerful look at how empathy can make a difference for teens and timed to back to school and October’s Bullying Prevention Month.

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