As Students Pose for Yearbook Photos, This Anti-Bullying PSA Has a Surprise in Store

Flipping the script to show how kind words matter

The power of kind words. Ad Council / TBD

In most bullying PSAs, the negative cause and effect is usually the focus. While these critical messages are educational and important, it isn’t often that the public sees advertising that illustrates the opposite of the shock of bullying—the stories of kindness—both online and in real life.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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