Agency Says #WashTheHate Against Coronavirus-Fueled Racism

Multicultural agency IW Group created the campaign with no brand involvement

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Asian Americans, like everyone else, are afraid right now. Afraid of contracting a potentially deadly virus during a global pandemic, or losing their jobs.

But on top of everything else, many now fear being attacked if they go out in public: A older woman chased and shoved in a New York subway station. A man sprayed with air freshener on a train. A young woman spit on by a man as he yells at cars to “run them over.”

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