Agency Says #WashTheHate Against Coronavirus-Fueled Racism

Multicultural agency IW Group created the campaign with no brand involvement

A light blue bar of soap has the phrase #WashTheHate carved into it like a logo
WashTheHate/IW Group

Asian Americans, like everyone else, are afraid right now. Afraid of contracting a potentially deadly virus during a global pandemic, or losing their jobs.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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