As Nelly Would Say, ‘It’s Getting Hot in Herre’ For Those Who Try McDonald’s Spicy Burger

McDonald's latest campaign invites people to debate the spiciness level of its new McSpicy sandwich

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Is it hot in here or is it just your spicy burger?

People up and down the country may be wondering that after McDonald’s U.K. introduced its limited-edition McSpicy burger and encouraged people to debate spiciness levels. The brand calls the question of spice “one of the most hotly debated dinner table discussions,” which may not exactly be true, but the answers could be useful for your next dinner party or picnic. 

Created by Leo Burnett London, the campaign invites social media users to join the #McSpicyDebate and rate the spiciness of its new burger.

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