As Domino’s Expands Its Pothole Paving to All 50 States, Here’s How to Bring It to Your Town

The brand wants to partner with cities that embrace the offer

Each town that participated in Paving for Pizza received a kit with Domino's signs, stencils and more. CP+B

When Domino’s unveiled its “Paving for Pizza” campaign in June, the project dreamed up by agency CP+B had a budget of $100,000—enough to fix potholes in 20 towns.

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@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."