Mobile Gaming

As Candy Crush Turns 10, Game Takes the Obsession of Its Players to a Global Stage

The patterns seen in the mobile game appear in everyday scenarios

As Candy Crush Turns 10, Game Takes the Obsession of Its Players to a Global Stage
Candy Crush will take over giant billboard sites in the U.S. and U.K.David Madrid
Headshot of Brittaney Kiefer
By Brittaney Kiefer

Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.

Candy Crush Saga is turning 10. Since 2012, the mobile game has racked up more than three billion downloads and millions of daily players, who swipe, match and destroy the neon-colored candies on their screens during stolen moments on commutes or in long lines. Today Candy Crush is one of the top grossing games in the world. 

King, its developer, enlisted ad agency David Madrid to celebrate the viral and pervasive nature of the Match-3 game on its 10th anniversary.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Brittaney Kiefer

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

Recommended articles