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Sometimes, those unexpected moments in life, the amazing, unplanned things that unfold in front of you, are the ones worth remembering. That’s the vibe Heineken is going for in its latest spot, “New Friends.”
The ad is the first in the new U.S.-centric “Cheers to the Unexpected” campaign that encourages Heineken drinkers to live in the moment, try new things and not be afraid when things don’t go as planned. Those moments could be infinitely more exciting than what you had anticipated.
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