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Who is this highly coordinated clan tailgating outside the Vampire Weekend concert? Why, it must be the Hilfigers, a fictional family set to star in new ads and online marketing for Tommy Hilfiger. Created by agency Laird + Partners, the 16-character "Meet the Hilfigers" campaign kicks off with 10-page inserts in major magazines such as Vogue, GQ and Vanity Fair. Some of the family members will have Facebook pages, Twitter feeds, etc., which seems a bit much.
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