Are You Charitable Enough to Suffer Through Gisele’s ‘Heart of Glass’ Cover?

H&M will give download royalties to Unicef

To promote its new summer line, H&M partnered with supermodel Gisele Bundchen to create a song that will be sold online as a Unicef fundraiser. Unfortunately, the song is really, really bad.

It's a cover of Blondie's 1978 hit "Heart of Glass," orchestrated this time around by French producer Bob Sinclar. The single debuted on Good Morning America this week and is set to be released on Ultra Records, with the royalties going to Unicef.

In the accompanying music video, Bundchen sings (with plenty of autotune backing) and dances in various pieces from H&M's new swimsuit collection. As you might expect, the swimsuits look great, especially on Gisele. 

But then there's the song itself, which is rather painful. I hate saying that because, you know, they're donating to Unicef and all, but surely they could have picked a different track? Or a different talent?

Normally I would just suggest muting the video and queuing up a better song, but it's the iTunes downloads that actually send dollar bills Unicef's way. So hopefully, for the kids, you disagree with me completely and think this track is amazing.

Or, as "Ethical Adman" Tom Megginson suggests, you could just buy Blondie's version and then make a donation to Unicef.

Roo Powell is freelance contributor to Adweek.