Are You a Pyromaniac? Burger King Is Hiring, Say Incendiary Print Ads

German campaign stokes brand's ongoing obsession with fire

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Burger King has a message for young people in Germany who like to play with fire: Apply for a job today!

The fast-food chain that never shows any fear of getting burned turns up the heat once again in its latest campaign. A series of print and out-of-home ads by Hamburg’s Grabarz & Partner capture visually striking moments of passion, pageantry and protest around the world that were all made possibly by man’s unending efforts to tame the flames.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in