Are we ready for a gay James Bond scene?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


The revolution will not be televised. It will be in cinemas. And if Daniel Craig has anything to say about it, it will be gay. The new James Bond is lobbying to refresh the decades-old franchise by including a love scene involving Bond and another dude in the follow-up to Casino Royale. Craig is even willing to go full frontal, if need be. “Why not?” he says. “I think in this day and age, fans would have accepted it.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in