Are men not seeing enough sunscreen ads?

Memorial Day weekend is over, and men across the U.S. are perched gingerly in their cubes, nursing painful, lobsterlike sunburns. Is this because they are stupid and oblivious and lack even a basic appreciation for skin-care products? Probably. But maybe advertising can shoulder some of the blame, too.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in