Are Branded Hip-Hop Tracks Any Good? We Asked 3 Experts to Review Them

Hamburger Helper, Wendy's and Chef Boyardee have dropped songs. So how do they rate?

Wu-Tang Clan alumnus RZA created "Savor.wavs," a track with instruments inspired by the chain's 51 ingredients. Chipotle

Brands are no strangers to producing music, which evolved around the 1960s from simple, catchy jingles to occasionally include legitimately great performances (thanks in large part to Coca-Cola’s innovative collaborations with Aretha Franklin, Roy Orbison and others).

This story first appeared in the September 10, 2018, issue of Adweek magazine. Click here to subscribe.
@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."