Are Branded Hip-Hop Tracks Any Good? We Asked 3 Experts to Review Them

Hamburger Helper, Wendy's and Chef Boyardee have dropped songs. So how do they rate?

Brands are no strangers to producing music, which evolved around the 1960s from simple, catchy jingles to occasionally include legitimately great performances (thanks in large part to Coca-Cola’s innovative collaborations with Aretha Franklin, Roy Orbison and others).

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This story first appeared in the September 10, 2018, issue of Adweek magazine. Click here to subscribe.