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While Burger King is out trolling every clown in town and Wendy’s is eviscerating any rival who sets foot on Twitter, Arby’s has found a slightly less combative way to have some fun with its competitors.
For National Hat Day (truly a holiday honored by all) Wednesday, Arby’s posted a series of images on Instagram featuring fast-food mascots wearing its iconic brown hat. The caption read: “Let’s be honest, our hat makes everyone look good.”
The gallery of topped-off rivals was created by Publicis agency Moxie, based in Atlanta.
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