Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When you walk into any Arby’s location from here on out and order a soda, you won’t be asked if Pepsi is OK when you order a Coke. The fast-food chain has officially swapped Pepsi beverages for Coca-Cola products at all of its locations.
To announce the major switch, Arby’s created an out-of-home campaign that broke not one but two Guinness World Records for both the smallest advertisement and largest advertisement (or “largest advertising poster”). Agency Moxie was behind the stunt.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in