Arby's Launched a Subscription Box, and It Sold Out in Less Than an Hour

Get your meat sweats and bacon scarves here

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Subscription services still seem to be all the rage, but the latest brand to hop on the trend might surprise you. Arby’s is officially in the subscription game.

The brand announced today, via Twitter, that it plans to roll out the Arby’s of the Month subscription plan for sandwich lovers across the country. “‘Arby’s of the Month’ is our way of giving back to our fans in a fun and unique way by providing them with the Arby’s branded merchandise they didn’t even know they wanted,” Jim Taylor, Arby’s CMO, said in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in