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Is it a bad thing that the new Arby’s song, “It’s good-mood food,” just put me in a terrible mood? The one saving grace is that it’s not the Oven Mitt leading the senerade, though the guy here has his own off-putting qualities. It’s frustrating, because the Arby’s menu of curly fries and cheap sandwiches made with recognizable meat could almost sell itself to your stomach. This mostly just turns it. By BBDO New York.
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