Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Arby's wants you—and Pepsi—to know it's really sorry that it forgot to feature the soft drink in two of its own ads this year.
The roast beef chain's deal with the soda brand requires Arby's to promote the drink in its own advertising. But by the time Pepsi (politely) reminded the fast-food restaurant's executives earlier this fall, Arby's had already finished all of the year's creative, reports The Wall Street Journal.
So, Arby's and agency Fallon made this awesomely simple, self-referential spot, owning up to the mistake with a close-up of a sweaty pint of Pepsi and a voiceover from actor Ving Rhames feigning humbled indignation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in