April Fools’ Day 2017: Our Roundup of All the Best Brand Hoaxes

This year's coolest and funniest pranks

Beefy. Cheesy. Tiny. McDonald's introduces the Micro Mac.

April Fools’ Day falls on Saturday this year, which leaves brands caught between wanting to roll out their hoaxes on Friday, to reach the millions captive at their work computers, or waiting for the big day itself.

@rebeccacullers Rebecca Cullers is a contributor to Adweek.