April Fools’ Day 2016: Our Foolishly Giant List of the Best Brand Hoaxes

See all of this year's coolest and silliest pranks

It's that time again: April Fools' Day, when brands get rewarded for being deceptive, impractical and stupid. And hopefully, funny.

We're collecting our usual huge list of brand hoaxes. Email me or Tim with any we missed.

 

—Latest additions:

 

• Harley-Davidson

Harley-Davidson is all about bike personalization and customization. Its latest innovation: #Selfmets.

 

Idaho Potato Commisson

Idaho potatoes are heading to Mars!

 

Netflix

Netflix presents an original documentary Stamos: A Human, Being.

 

—Second batch, posted 2:30 p.m. ET:

 

Bloomingdale's

Launched its very first edible fragrance based on its classic frozen yogurt: Forty Carrots, the fragrance. The ad ran in The New York Times.

 

Burger King France

The new menu item—single fries. Tasty, though an environmental disaster.

 

Hamburger Helper

Dropped a surprisingly good rap album about food. "Hamburger helper/ Eat it all and then we dip/ On the stove so long I burn my lip."

 

Hulu

Launched a dating site, HuluDATR, "a revolutionary new way to help soulmates find one another." The free app allows Hulu subscribers to opt in to a new experience "where love and television go hand-in-hand."

 

National Geographic

No more nude animals pics for this brand.

 

PlayStation

Made its game Dark Souls III into an '80s movie on VHS.

 

ThirdLove/DogVacay

Shop a wide variety of dog bras, including the 24/7™ Lace Throw-The-Ball-conette Bra, the Plunge Pawfect Bra and the Front-Closure Pawsh-Up Bra.

 

Turkey Hill

"Do you shake your iced tea? Many people do. That's why the Turkey Hill Research & Development team has spent countless hours developing a brand new device called the Tea Shaker. No more sore wrists and no more runaway bottles of tea!"

 

 

—First batch, posted 10:50 a.m. ET:

 

Google/YouTube

Every year, Google does enough pranks that it earns its own special section.

Google Cardboard

Created Google Cardboard Plastic, the first headset for Actual Reality.

 

YouTube

Unveiled #Snoopavision, allowing you to watch any YouTube video in 360 with Snoop Dogg.

 

Gmail

Introduced "Send + Mic Drop." As Google explained it, it you click the new "Send + Mic Drop" button, "everyone will get your message, but that's the last you'll ever hear about it. Yes, even if folks try to respond, you won't see it." Unfortunately, Gmail has nixed the button early, apparently because too many unsuspecting users accidentally sent unintended images of a Minion dropping a mic to people they didn't want to mute.

 

Gmail Inbox

Created a fake Smart Reply feature, which chooses the right emoji for your reply automatically. Apparently, the right emoji is a poop emoji.

 

Android Developer

Has taken Guardian into the Galaxy. Get it? It's a pun on Guardians of the Galaxy?

 

Google Express

Is now delivering your stuff with actual parachutes. Because drones are SO last year.

 

Google Japan

Announced Furikku, a flickable keyboard.

 

Google Amp

Created a very large mobile page accelerator—roughly 24,901 miles in circumference.

 

Google Photos

Is offering a Google Emoji search option. Yep, search photos by typing in an emoji.

 

Google Maps

Has reskinned its pegman as a disco dancer. Click "Visit Funky Town in the Google Maps App" at the top of Google Maps and select your phone. You can then open your Google Maps app, choose "Explore Nearby" and then press "Funky Town" to see the Disco Pegman's cool dance.

 

YouTube Red

If you really like pranks, YouTube Red's Prank Academy is launching today—wherein two popular YouTube prankster channels teamed up with Los Angeles Angels players Mike Trout, Jered Weaver, Kole Calhoun and CJ Cron to pull off an epic prank on teammate Garrett Richards. The prank includes the complete and utter demolishment of a marriage proposal in front of an entire restaurant of onlookers.

 

Adobe

Created a fake Lightroom tutorial on how to turn any photo into an Ansel Adams photo using the Ansel Adams feature.

 

Alamo Rental Cars

Is adding "woodies," wood-paneled station wagons from decades ago, back into its rental lineup so you can relive the National Lampoon's Vacation of your youth with your kids. Great video.

 

Analog Watch Co.

Created the first lunar watch made of actual moon rock. It's actually pretty cool-looking in a Flintstones way.

 

Angel City Brewery

Created Ramen Lager, infused with rich porkchop broth. Eww.

 

Backblaze

Invented Catblaze, reliable storage for your cat-related files.

 

BlackJet

The Toronto ad agency is offering marijuana as a new employee perk.

 

BMW

Took this year's fool in the cute-baby direction with BMW XDrive Baby Boots, which dynamically react to any change in terrain. Made with FCB Inferno and The Mill.

 

CanvasPop

Its Plus One matches your uploaded photos with your one true love.

 

Car Keys UK

Reviewed an Infinite MPG car—it's from Fisher-Price.

 

Cheesecake Factory

Created a Nacho Cheesecake. Barf.

 

Cheetah Mobile

Invented a necklace called Vocal Tuner x Piano Tiles, which syncs with your phone to correct and train your voice. They also made a ridiculous seven-minute-plus video.

 

Chegg

Is offering adorable puppy tutors. Less stress, more snuggles.

 

Cramer

Created an Augmented Reality program called Speak EZ-AR that helps speakers feel more at ease in front of an audience, by dressing up the audience in their underwear, or as snacks, or as fat stacks of cash.

 

DLink

Created a mouthy AI called The Ultra Wifi SmartAsk (DAT-A55).

 

Duluth Trading

Solved plumber's crack with the new Longtail Bodysuit. A shirt and undies all-in-onesie.

 

Ely, Minnesota

The prankiest town in America, which does April Fools' pranks every year, has invented the electric canoe paddle.

 

English Blinds

Created the Roman Blind skirt. One pull adjusts your hemline, Roman style.

 

Esurance

Is selling election insurance if you decide to leave the country due to the presidential election.

 

Expedia.ca

Created a new airline for redheads only called Ginge-air.

 

GForm

Created a line of extreme gear for babies.

 

Glad

The wrap brand created the Press'n SEAL performance-enhancing wetsuit.

 

Groupon

The company is letting you pay a stranger, including a mystery '80s sitcom star, to read to your cat.

 

HHGreg

Made an 8-bit Nintendo game that lets you Super Build Your Kitchen.

 

HonestBrew

Invented the beer bib. Which we actually need.

 

Hooters

Bought a private island to build a Hooters Beach Resort. While the announcement is fake, you can enter to win a real island vacation.

 

Houzz

Created HouzzSmartz—furniture, pillows and house accessories with a smart AI included. Shame they can't keep their language settings straight.

 

HubSpot

Is letting you bring any kind of pet to work with its new Productive Employee Things program. Great video on this one.

 

IFixIt

The Smother Bag will smother your hoverboards when they catch on fire.

 

Jeep Germany

Made awesome looking adventure tires out of actual rock.

 

Jetsetter

Made an adorable Itty Bitty Kitty Hotel.

 

Kars4Kids

Is now giving you an actual kid if you give them a car.

 

Leisure Travel Vans

Created the first Autonomous Driving RV.

 

Lexus

Introduced a new performance feature called V-LCRO, which secures a tighter connection between car and driver. Made with Team One.

 

Lyft

Lyft wants to help you fool your friends. Its new prank mode lets you create on-demand pranks. The first one was played on the NBA's Festus Ezeli, who was pranked into thinking he was cut from the Golden State Warriors.

 

Malouf

The mattress maker created the Flower Bed, the world's first biodegradable mattress infused with seeds.

 

Mattel

Announced a deal with Juneau, Alaska, to change the city's name to UNO, Alaska.

 

Moshi

Created SpatiaFlight, a speaker that flies after you wherever you go.

 

Nike

Released a chicken and waffles inspired shoe dubbed the SB Dunk High Waffle.

 

Olly Gibbs

Released the first poster for the next Star Wars movie, Rogue One. It appears to star Jar Jar Binks.

 

OnePlus

Invented GetSandStoned, a sandpaper-y gripping system for everything from soap to iPhones.

 

OpenTable

Created lickable phone photos, so you can taste your meal before ordering.

 

Plated

The deliverer of chef-designed diners has created PlateDate.

 

Polar Seltzer

Released a limited edition flavor for April Fools' Day called Unicorn Kisses. The flavor is real in the sense that you can actually buy it, if you can manage to pry one of the 5,000 available bottles out of the hands of people who are filling their car trunks with it.

 

Pornhub

Is now Corbhub.

 

Progressive Insurance

Progressive wants to help you fool other people. With its April Fools' Insurance, you can create your own fake news story to fool your friends over at nameyourprank.com. Just in case you forgot to think of a good prank.

 

Prysm

Created Spray and Display, an LCD display in a spray can. The cool video makes you wish it was real.

 

Quilted Northern

Introduced Quilted Northern Rustic Weave, the first hand-crafted, hand-perforated toilet paper in small batch, Cedar Loom and virgin birch. Done with Droga5.

 

Razer

The gaming company created a Razer toaster, which appears to be a real toaster, along with a five-minute, amusingly ranty video about it.

 

Realtor.com

Is featuring pretend pet properties for cats, dogs, hamsters and even lizards.

 

RedBox

Now hiring Kiosk Ambassadors. You know, employees who personally dish out movies like they work at Blockbuster or something.

 

RugDoctor.

Has become PugDoctor. Rent a pug and live #puglife. Made with The Loomis Agency.

 

SleepPhones

Created PetPhonez, headphones for your pets to sleep in.

 

Sony Pictures

Excited about the new Ghostbuster's movie? Sony has created an actual Ghost Catching Proton Pack.