This App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget Blockbuster

Letgo goes Hollywood

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Big-budget advertising used to be the exclusive province of, well, brands with big budgets. But no more. Now, thanks to classifieds mobile app letgo, anyone can sell any old piece of junk with a commercial that will knock a buyer's socks off.

Letgo and agency Crispin Porter + Bogusky just introduced the "Commercializer." It's an ingenious addition to the second-hand selling app that takes whatever you're trying to offload and seamlessly inserts it—using motion blur, image blending, motion tracking, color correction and rotoscoping technology—into one of four comical, big-budget ad parodies.

You choose a theme—'80s action-movie trailer, home-shopping segment, prescription-drug ad or overwrought perfume spot.



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