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For several years now, the “Behind the Mac” campaign has been putting a spotlight on creatives of all stripes who work on Apple products. Most recently, Apple built on the vibe of the campaign to launch “Creativity Goes On,” a celebration of the diverse kinds of content and ideas coming to life in quarantine.
Today, the brand launched a new series of ads in the “Behind the Mac” campaign, going into more depth than ever about the creative process of the influential personalities featured in the spots.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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