Apple's New Ad Champions Privacy by Reminding Us About Everything We'd Rather Keep Quiet

Each cringe-inducing scene relates to a specific privacy feature

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Some of our personal data needs to be kept private to protect us from hackers and thieves. But a lot of it is just flat-out embarrassing.

Apple covers both groupings of info we like to keep quiet in its new ad from TBWA\Media Arts Lab, which creates a satirical world where people loudly broadcast their inner thoughts, private conversations and personal data.

While the spot, called “Over Sharing,” doesn’t seem at first blush like it gets into specifics on how Apple integrates privacy into its devices and first-party apps.

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