Apple's Latest 'Shot on iPhone' Outdoor Ads Capture One Night, Around the World

More alluring images, this time in low light

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Apple is continuing to celebrate the low-light camera on the hotcakes iPhone 7, this time with a dramatic, globe-spanning collection of photos shot in a single night.

The tech brand dispatched photographers to chronicle Nov. 5, 2016, after dark. They went to the far corners of the earth to capture the sights—lava pits in Indonesia, arctic caves in Iceland, offbeat characters on the streets of Shanghai and Johannesburg.

The results are generally gorgeous, and of course, widely varied.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in