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The winter holiday season might come around once a year, but if you feel like it’s been longer than that, you’re not alone.
Thanks to the pandemic, December 2020 was a quiet and lonely experience for many—almost feeling like hitting the snooze button on holiday traditions and hoping another year would set things right.
Apple’s long-form holiday ad for 2021 captures that feeling through a metaphor that will be relatable to anyone who ever joyfully rolled a snowman into existence as a kid.
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