Apple's Holiday Ad, From Ivan and Jason Reitman, Is About the Long Wait to Be Reunited

'Saving Simon' ad marks the first time father and son have directed together


The winter holiday season might come around once a year, but if you feel like it’s been longer than that, you’re not alone.

Thanks to the pandemic, December 2020 was a quiet and lonely experience for many—almost feeling like hitting the snooze button on holiday traditions and hoping another year would set things right.

Apple’s long-form holiday ad for 2021 captures that feeling through a metaphor that will be relatable to anyone who ever joyfully rolled a snowman into existence as a kid.

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