Apple's First Big iPhone 7 Spot Is One of the Most Gorgeously Lit Commercials Ever

Pushes the camera's improvements in low light

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Apple broke a pair of iPhone 7 commercials during the Emmy Awards on Sunday night, advertising the latest incarnation of the device with the line: "Practically magic." The spots push two improvements in particular—the camera's upgraded abilities in low light, and the phone's overall new water resistance.

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